3 is the UK 's leading mobile media company offering a convergence of communications, entertainment and information .
Setting the 3G agenda - the market leader in 3G
3 are at a significant moment in the history of communications and media. They have created a different type of business by defining a new category which fuses together information, communication and entertainment in to a single mobile device.
3 is the largest 3G network in the UK and Europe
The 3 network is available across eight countries and has over 11 million customers. In the UK alone, 3 acquired 3.5million 3G customers after 32 months of operations - that's more than the other UK mobile operators combined.
In 2003, 3 launched the UK 's first video mobile network to bring new
and better services to the mobile media market. Given 3G was a
new technology, 3 undertook one of the fastest network
rollouts in UK history and met their license regulatory requirements
three years ahead of schedule.
3 UK have a list of first to be proud of. They have created the mobile media world of Information, Communication and Entertainment and are the market leader in 3G.
- 3 launched the UK 's first live video mobile news and entertainment channel, "Today on 3".
- 3 was first to stream live TV over mobile in the UK (Grand National 2005).
- 3 launched the UK 's first "over-the-air" real-time multi-player gaming over mobile.
- 3 was the first to offer customers full-length music videos on mobile.
- 3 was first to launch Videomail (the video equivalent of voice mail).
- 3 was first to premiere music singles over mobile, ahead of traditional media(Robbie Williams' "Misunderstood" video and Natasha Bedingfield's "I Bruise Easily").
- 3 broadcast the world's first ever live streamed gig (artist: Rooster, Nov 2004)3 was the first network to sign music video agreements with the major labels.
3 was the first mobile operator to offer Barclays Football Premiership highlights on video mobile.
